What is brand-building-skills?

This repository is a collection of instruction files, called skills, that teach AI coding assistants how to handle brand-building tasks. Instead of explaining what branding is to your AI tool each time, you install these skills once and the agent already knows the frameworks and workflows for naming a company, writing a brand voice guide, mapping competitors, planning a launch, and more. It works with Claude Code, Cursor, Windsurf, and any other agent that follows the Agent Skills format. Installing the skills takes one terminal command. After that, the agent can recognize when you are working on a brand task and apply the right structure automatically. The skills are markdown files, so they are readable by both humans and AI tools. There is no server, no subscription, and no proprietary format involved. The skills are organized around a foundation called brand-context, which stores the core details of a brand: its audience, values, positioning, and voice. Every other skill reads brand-context first so the agent always has the right background before generating anything. From there, individual skills cover specific jobs: brand-strategy runs a full questionnaire and produces a strategy report, brand-naming generates name options with rationale or evaluates names you already have, brand-audit scores the brand across six dimensions, brand-guidelines produces a standards document for design and copy teams, and personal-brand builds a positioning and content plan for founders or executives. The skills also cross-reference each other in logical ways. For example, a competitor-branding analysis feeds into brand-positioning, which in turn feeds into brand-messaging. Marketing-channel skills for paid ads, email, WhatsApp, and influencer work are included alongside the strategy and identity ones, so the collection covers the full arc from initial positioning through distribution. The project is open to contributions. Anyone can open a pull request to improve an existing skill or add a new one.