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What is afa-dtc-skills?

afadtc/afa-dtc-skills — explained in plain English

Analysis updated 2026-05-18

66PythonAudience · pm founderComplexity · 2/5Setup · easy

In one sentence

An AI advisor system of 30 modules that gives independent e-commerce store owners strategic guidance on marketing, growth, retention, and operations.

Mindmap

mindmap
  root((AFA DTC Skills))
    What it does
      Routes questions to specialists
      30 advisory modules
      Preset workflows
    Tech stack
      Python
    Use cases
      Diagnose falling sales
      Build an ad campaign
      Improve retention
      Launch a new product
    Audience
      DTC store owners
      Founders

Code map

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filefunction / class

What do people build with it?

USE CASE 1

Diagnose why sales are down for an independent online store

USE CASE 2

Build a paid ad campaign from scratch across Facebook, Google, or TikTok

USE CASE 3

Improve repeat purchase rates and customer retention

USE CASE 4

Follow a preset workflow for launching a new product or major sale

What is it built with?

Python

How does it compare?

afadtc/afa-dtc-skillsalibaba-multimodal-industrial-ai/industrybenchhamid-k/nginx-rift-private-lab
Stars666667
LanguagePythonPythonPython
Setup difficultyeasymoderatehard
Complexity2/53/55/5
Audiencepm founderresearcherresearcher

Figures from each repo's GitHub metadata at analysis time.

How do you get it running?

Difficulty · easy Time to first run · 30min

Documentation is primarily in Chinese.

So what is it?

AFA DTC Skills is an AI advisor system aimed at independent e-commerce store owners and direct-to-consumer (DTC) brands, companies that sell products directly to customers online without going through retailers. The author, who describes themselves as having managed a $100 million budget across independent stores for a decade, distilled that experience into 30 AI-powered advisory modules covering the full lifecycle of growing an online store. The system is organized in three layers. At the top is a central Hub called "afa" that acts as the front door, it receives any question about your store, figures out what kind of help is needed, and routes it to the right specialist. In the middle are five Supervisor modules, each covering a major business domain: brand and product foundations, paid advertising (Facebook, Google, TikTok), organic growth (SEO, social media, influencer marketing), monetization and retention (conversion rate, email, SMS, customer lifetime value), and operations and scaling. At the bottom are 22 Worker modules that each handle one specific area in depth. You would use this if you run an independent online store and need strategic guidance on topics like diagnosing why sales are down, building an ad campaign from scratch, improving repeat purchase rates, or expanding into new sales channels. The entire project is written in Python, and the documentation is primarily in Chinese. It includes 11 preset workflows for common scenarios such as launching a new product, preparing for major sales events, or recovering from a cash flow crisis.

Copy-paste prompts

Prompt 1
Act as the AFA hub and diagnose why my DTC store's sales dropped this month.
Prompt 2
Use the AFA DTC Skills paid ads supervisor to help me plan a Facebook ad campaign.
Prompt 3
Walk me through the AFA preset workflow for launching a new product.
Prompt 4
Help me use the retention and monetization module to improve my store's customer lifetime value.

Frequently asked questions

What is afa-dtc-skills?

An AI advisor system of 30 modules that gives independent e-commerce store owners strategic guidance on marketing, growth, retention, and operations.

What language is afa-dtc-skills written in?

Mainly Python. The stack also includes Python.

How hard is afa-dtc-skills to set up?

Setup difficulty is rated easy, with roughly 30min to a first successful run.

Who is afa-dtc-skills for?

Mainly pm founder.

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